Welcome To The World Of HURLEY. Born from water, Hurley Intl. was founded in Huntington Beach, CA in 1999 on the principal of empowering and fueling the next generation.Since then, they've been making waves and getting loud with the world's best surfers, skaters, musicians, artists, and tastemakers. Everything Hurley does is put through the lens of innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — EVERY SINGLE DAY.